Case: Microsoft increases business results by 10-fold with BookIT iSMS®

Microsoft has achieved immediate increase in business results after adopting BookIT iSMS –messaging into their business processes. Microsoft has used BookIT iSMS –messages in activating trial users to purchase products as well as inviting and reminding customers about Microsoft special customer events.

With BookIT iSMS –campaigns Microsoft has been able to increase trial to purchase –conversion rate by 10-fold. This has been achieved by activating trial users of Microsoft Dynamic CRM Online –solution with personalized iSMS –messages and follow-up activities.

By using BookIT iSMS –messages in Microsoft customer event management, Microsoft has been able to enhance the invitation process, reduce the number of no-shows and gain better results.