Cross-promotion and member-get-member (MGM) campaign

Campaign partners and target groups:

• Blues ice hockey club, Fressi –health club chain, Golfpiste.com, Ski.fi, Guess and AinaCom GoMobile

•  Loyal customers and their friends with mutual interests

Campaign objectives and details:

• Reward & activate loyal customers w/ free tickets and promotion activities before, during and after the event
• To fill the arena during Blues’ important home game

• Introduce and promote products and services of campaign partners

• Campaign was sent to loyal customers with an option to invite a friend or give a ticket to a friend
• A personalized campaign message was sent to the invited friends with similar options (more viral!)
• Return messages worked as mobile tickets in the arena
• Campaign was sent only 26 hours prior to the start of the game as a RaaS by AinaCom and BookIT
•  

Campaign results: 1. and 2. phase

• 1300 people attented the game with free tickets
• Member-get-member –campaign feature produced hundreds of new and potential customer contacts
• Everybody were extremely pleased with the event as a whole as well as the game won!
• 2. phase: follow-up iSMS campaign:  the new expanded customer registry were offered ticket packages to the following games à hundreds of tickets sold!
•      
•