Membership renewal

Product info, target group and previous activities:

• Golfpiste.com membership card offers 2 for 1 - greenfees etc. to over 80 courses in Finland
• Last year’s members who had not yet ordered the card for 2010

• Target group had already received one mailing campaign + two emails with same offer!

Campaign objectives and details:

• To get an order to renew membership
• To offer two subscriber gifts to choose from
• Update postal addresses
• Campaign dialog had 3 -stages
• Campaign was sent on the last day of the renewal campaign
• Campaign was executed as a BookIT RaaS

Campaign results:

• Response and renewal rate 18%
• Everyone selected a gift and postal addresses were also updated
• End-customer statement: ”I ordered the card because the ordering was made so easy”

Golfpiste.com Product Manager Mats Stenvall: ”We were satisfied and astonished about the results of iSMS –campaign. We intend to utilise  iSMS in the future marketing activities as well”