Renewal of subscription

Target group and media info:

• Subscribers of Keski-Uusimaa -newspaper

• Keski-Uusimaa: for order, 7days/wk

Campaign objectives and details:

• To renew subscription

• Campaign offered 3 different order options; short and standing orders

• Subscriber gift was a short free period
• Campaign offer valid for a day
• Campaign was executed as a Click&Easy full-service
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Campaign results:

• Order percentages in different price groups were between 23,4 – 50%

• 80% of orders came within 2 hours