BOOKIT LTD AND ELISA IMPLEMENT A HANDY MOBILE PHONE-ENABLED CHECK-IN

SERVICE FOR FINNAIR

Elisa Corporation, Press release 6 September 2004

Finnair is the first one in the world to adopt a mobile phone service,

based on a Finnish invention, that enables passengers to check-in in

advance for flights with a text message - in a taxi on the way to the

airport, for instance. Finnair's new text message check-in service is

the first text message-based service in the world to function on all

mobile operator connections - easily and without additional phone

settings.

"In processing the service for Finnair we focused on information

security and user friendliness. The service operates on a one-button

principle - it identifies the user automatically without passwords or

codes. Using the service is so simple that even operating instructions

are unnecessary," says CEO Jukka Salonen, Bookit Ltd.

Elisa Corporation, the National Technology Agency of Finland (Tekes),

the Foundation for Finnish Inventors and Nokia Forum have also

participated in developing the service, which is based on Bookit Ltd's

internationally patented DDM technology (Dynamic Dialog Matrix). Elisa

has configured its own telecommunication services to utilise DDM

technology, and the company sells Bookit's DDM solution to business

customers. Aerosystems Oy, a joint venture between IBM and Finnair, has

integrated the service into Finnair's systems.

"We believe that solutions based on DDM technology will spread rapidly

to other utility applications because using DDM text messages is

extremely easy for consumers. The use of DDM also means immediate cost

savings for service providers because Elisa delivers the solution as a

service and no additional equipment investments are required from

service providers," says Service Director Timo Rajala at Elisa.

DDM technology is compatible with any application that involves

communicating with people on the move. Using the DDM service is based on

simple questions to which the user answers 'yes' or 'no' on a push of a

button. Elisa and Bookit have already used DDM technology for managing

field workers in construction sites by using a system equipped with a

camera phone.

"Taking care of the check-in via a text message is a good example of how

mobile communication supports the development of corporate business

processes. We believe that similar solutions will experience robust

growth in different sectors in the near future. The banking sector, for

example, has been interested in opportunities offered by DDM

technology," states Senior Vice President Matti Tossavainen at Elisa.

"Our present target group is large companies. For them, two-way DDM

services offer a good opportunity to provide enhanced customer service,"

says Jukka Salonen at Bookit Ltd.

Bookit Ltd, Chief Executive Officer Jukka Salonen, tel. +358 400 312 311

Elisa Corporation, Service Director Timo Rajala, tel. +358 50 506 7002

Jukka Salonen

President

Bookit

GSM: +358 400 312 311

http://www.elisa.com/english/index.cfm?t=7&o=7120.00&did=10524