A critical challenge in tourism industry: How to reach a traveler in a disaster zone?

By Mari Rinne

In the tourism industry, a disaster is the toughest test for the customer experience. How to reach potentially affected customers? Not one, or some, but all.


When problem hits, is your boardroom a panic room or a control room?

By Jouko Järvinen

Any problem or crisis is threat to a company and the real test for actions between every stakeholder. In my experience, companies need still help and new innovations in preparing for the future challenges and to improve customer experience.