Exactly 20 years ago in Finland, Mr. Jukka Salonen and Mr. Matti Makkonen created a mobile phone service titled “Bookit”. Mr. Makkonen is known as the father of the SMS text message and Mr. Salonen has over 100 international patents on various mobile device applications that use two-way mobile messaging dialogue technology also known as iSMS.
In the tourism industry, a disaster is the toughest test for the customer experience. How to reach potentially affected customers? Not one, or some, but all.
Any problem or crisis is threat to a company and the real test for actions between every stakeholder. In my experience, companies need still help and new innovations in preparing for the future challenges and to improve customer experience.