BookIT – Powering the Mobile Moment

Company | People | Development

More than 15 years ago – before the smart phone, before mobile commerce, when even buying products in the Internet was a “new thing,”-- Bookit was founded to create new relationships between retailers, air and rail carriers, and financial services companies and the growing world of the “connected” customer. 

Today, Bookit’s Mobile Engagement Platform orchestrates hundreds of thousands of mobile transactions every week, maximizing response rates and ROI by securely delivering “the right message to the right person at the right time.”
Bookit’s proprietary technology enhances customer engagement through secure mobile transactions that leverage existing customer data and marketing insight. Customer interaction remains independent of data connectivity or the nature of the communication channel (text messaging, website, smart phone app).

The privately held company, founded by inventor Jukka Salonen in 1999 in Helsinki, Finland, has, over the years, developed and deployed its Mobile  Engagement Platform across European markets.  The core platform consists of (i) a cloud-based “Mediator”, (ii) a secure, seamless and multi-channel messaging system, (iii) standardized APIs to interface with CRM, booking and payments systems, and (iv) a federated payment system utilizing tokenized credentials.

The company has worked with major global companies, including Nokia, Avis, Finnair, Accenture, and most recently, Amadeus, to offer Bookit solutions to more than 700 airlines worldwide. The Company has profitably grown its business to significant scale with a focus on clients in the parcel delivery, travel, telecom, media and payments verticals.





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