Proactive passenger services: mobile check-in, seat upgrades using loyalty points, & travel disruption alerts
Busy travelers often are too rushed to take advantage of Finnair upgrades available to them. Rather than expecting customer's to go to the Finnair website, enter their flight information, authenticate themselves, and then search for upgrade offers, Finnair decided to proactively push seat upgrade options to the customer's mobile phone using Bookit's platform.
The customer recieves an offer to upgrade to business class using loyalty points, and replies with a single letter to accept the offer. Bookit mediates the dialogue between the customer and Finnair's back-end systems so that the process is seamless for both Finnair as well as the customer. The day of the flight, the customer receives the boarding pass directly to their phone and can skip check-in queus at the airport.
Finnair benefits by increasing sales of business class seats as well as from newly available seats opened up in coach.