Having conquered the app world, Angry Birds is set to take flight in a new area – ringtones!
June 14, 2012 01:01 PM Eastern Daylight Time
HELSINKI, Finland--(BUSINESS WIRE)--Rovio offered new Angry Birds team song using BookIT's one button payment (iSMS). The campaign hit a cold record volume within the first 10 minutes.
Jukka Salonen, CEO of BookIT says, "Angry Birds fans ate up the ringtone offer like hungry pigs, with so many downloads in the first ten minutes of the campaign that it was the digital equivalent of selling a gold record. We were really surprised by the feedback from our happy customers, and how fast they were in responding to the offer. It really attests to the broad appeal of the game as well as the song. This was an excellent example of how targeted marketing messages providing right offer at the right time can achieve outstanding customer satisfaction".
To officially commemorate the Angry Birds’ new status as rock stars, BookIT CEO Jukka Salonen has awarded Rovio a gold record.
About BookIT Ltd.
BookIT specialized in technologies and services that enable interactive and easy-to-use enterprise messaging applications. BookIT’s unique iSMS text
messaging platform enables transaction-based services with interactive dialogues between mobile users and business systems and seamless integration with other communication channels. BookIT’s goal, together with its partners, is to shape the future of mobile business transaction market by continuously developing intelligent technologies, services and applications. www.bookit.net
About Rovio Entertainment
Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com
President Jukka Salonen
phone +358 40 8345 800